The fifth ‘P’ is PRESS, to my eyes it includes – print media, news channels,
advertising industry and movies off course.
I am going to talk about this in three segments.
First is the print media – post the Delhi incident, it is so happening that
the percentile particular type of news printed has increased to enormous levels.
Previously where the news of eve teasing and other ghastly events were been
showcased sporadically, but suddenly post the Damini incidence it has, like taken
the print media by storm, out of the blue all the cases of molestation or
abusing and so on and so forth have been brought to surface and from all the
part of country – and it has became the latest ‘in thing’ for print media to boost
their circulations. (Bloody Business) To show off their care and concern, they
have jumped in with all kind of emotional statements and creativity of their
own. – meanwhile just to mention none of the main stream personality from this segment
had taken that one step ahead to make people aware about what is happening actually.
Till date I have not red any news in a big way and for sustainable period in print
media, of a victim being penalized.
Second is the advertising industry - Can you imagine, an advertise of
biscuit be made in a way where a couple is performing foreplay???, Can you
imagine, a house / property or a car, be sold just by showing a few nudies…??? Or
for that matter a soap or a chocolate or a moisturizing lotion – believe me
readers its true, in every possible way the advertising industry have
contributed to corrupt the mindsets of views just to catch the eye of them. I am
sure you must have experienced parents changing the channel in a break between
the serials or a show, and if you are one you must have done that.
Third is the film industry – The plots, the positioning of characters, the ITEM songs
and the forced B- grade humor has literally killed the sense of respect toward
the fair sex and given indicated that one may behave the way they want – there
is not much price to be paid if at all you get caught. I had asked a child if
given a chance, what you would like to be in a film a hero or a villain, and
his reply was “I would like to be a villain” – and up on asking why – the reason
given by a small kid of today’s generation explains it all, he said, “A villain
does everything he wants during his life time and the hero fight out the
villain in the end. After all those enjoyments – it’s ok to get beaten for
about 15 mins – that’s fine with me.” – He smiled sarcastically and went away. This is not the end the biggest culprit is the
current trends of songs – the lyrics, the rhythm and worst part is the cinematography.
All these things together leads a person to visualize, their own Munnis
or Sheelas and Chamelis, etc., in their surrounding in a day to day females
whom they comes across – rest is all what we are aware about.
Can't
these three disciplines take an oath, like say for next one year – we will
print all the good or bad happenings in only positive manner or we will show our
creativity in advertising and not OTHER THING or we will not make any ITEM
song for this full year or we will create movies that actually contributes to the society? – I think they should be forced to do so…. At least I feel
that, what’s your opinion on this?
Clean ads & movies dont get TRPs now a days. The AD agencies & movie makers will think, if we plan to 'GO CLEAN' they will remain unfed (hungry) all their life, since public will not enjoy non masala item. What you mentioned is absolutely correct but its not only their fault, its the fault of the local janta also.
ReplyDeleteThanks Prachi, Just wait for the release of my next post - i can certainly understand the feelings, trend, psychology and the way local janta behaves and thinks in mind. - something very interesting coming soon...
DeleteIt is about not only switching over the channels when we are with family but about not watching them when we are alone. I think it is this mentality which Ad agencies are taking advantage of. Such materials in any form print, electronic always provide what the public wants. So I second Prachi.
ReplyDeletehttp://www.ascionline.org/index.php/asci-about
Just click on this link and we can complain for any advertisement.
So next time you watch an add not very much "attractive" just post complain here.
Thanks Milind, Just wait for the release of my next post - i can certainly understand the feelings, trend, psychology and the way public behaves and thinks in mind. - something very interesting coming soon...
Delete